# stayFritz — Venture case study

> Nature-first holiday homes in the Alps, on Mallorca and in Istria — booked directly with the owner, without commission.

Claim: „In der Natur zu Hause.“ · Website: https://stayfritz.com · Founder: Thomas Langenberg (https://thomaslangenberg.com)

## Traction

- Homes bookable: 189 (Checkable on stayfritz.com; public)
- Booking commission: 0% (Guests book straight with owners; public)
- Bookings / month: 1,351 (Average, last 12 months · synced from Smoobu; verified)
- Regions: 3 (Alps · Mallorca · Istria; public)

## New bookings per month, by booking date, excluding cancellations · Nov 2025 – Oct 2026

| Month | Bookings |
|---|---|
| November 2025 | 784 |
| December 2025 | 969 |
| January 2026 | 1,069 |
| February 2026 | 1,579 |
| March 2026 | 1,572 |
| April 2026 | 1,359 |
| May 2026 | 1,232 |
| June 2026 | 1,440 |
| July 2026 | 1,950 |
| August 2026 | 1,508 |
| September 2026 | 1,487 |
| October 2026 | 1,264 |

Peak: 1,950 bookings in July 2026.

## Great homes, buried under platform fees

The big portals take a cut of every stay and keep the guest relationship for themselves. Hosts lose margin and never really get to know their guests, and guests pay portal fees on top of the price of the home.

## Curated, direct, commission-free

189 apartments and houses across the Alps, Mallorca and Istria, each bookable directly with its owner. We only go where we know the region first-hand, run every home with our own teams on site and handle the whole stay ourselves, from the first question to check-out.

## Agents that run the routine

AI agents answer guest messages in several languages, keep the direct-booking sites up to date and check every invoice and payment daily. That lets a small team run 189 homes, with people stepping in where it matters: on site and with the guests.

## Timeline

- 2019: Founded — first homes in the Alps
- NOW: 189 homes live, commission-free

## Updates

- Nov 6, 2026 · Milestone — **Haus Wallis and Haus Summit get their own booking site**: hauswallis.com was rebuilt on the stayFritz booking engine: homes, availability and checkout in one place, booked directly.
- Oct 15, 2026 · Milestone — **Group bookings across several homes**: When no single home fits a large group, the search now suggests a combination of nearby homes that can be booked together.

## Fact sheet

- Founded: 2019
- Stage: Live
- Model: Direct booking
- Markets: DE · AT · ES · HR
- Stack: Next.js · Python · Postgres · Claude

Open to: Property owners, Partnerships.

## Contact

- WhatsApp: [+49 1520 8695808](https://wa.me/4915208695808)
- Email: [thomas.langenberg@stayfritz.com](mailto:thomas.langenberg@stayfritz.com)
- LinkedIn: [in/thomaslangenberg](https://www.linkedin.com/in/thomaslangenberg)
- X: [@tlangenberg](https://x.com/tlangenberg)